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Research papers

The threat of disintermediation to 'traditional' research

Market research is at risk of becoming irrelevant. The professional discipline is at a crossroads during a turbulent, global economic shift. This is adding extreme pressure for market research to prove its worth. Marketing also is evolving and the...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Shoko Masuda, Robert Adams
April 20, 2010
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Citation

Masuda and Adams (2010a, April 20). The threat of disintermediation to 'traditional' research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-threat-of-disintermediation-to-traditional-research-